What We
Believe
THE TAWOOS INITIATIVE IS A GENRE-FLUID PLATFORM CELEBRATING SOUTH ASIAN MUSIC. WE REIMAGINE SPACES DOMINATED BY WESTERN TRADITIONS TO CREATE ENVIRONMENTS WHERE HERITAGE MEETS THE UNDERGROUND.
Our Story
Founded in 2018 by three friends from India, Pakistan, and Bangladesh, The Tawoos Initiative began as a dream at the University of Toronto. As international students, we wanted to see representation for people who looked, spoke, and sounded like us.
What started as shared playlists grew into a movement championing the richness of South Asian identity across the sonic landscape.
Cultural
Ecosystem
Reimagining with
City of Toronto
Aga Khan Museum
The Music Gallery
Harbourfront Centre
Luminato Festival
TIFF
Hot Docs
Small World Music
Canadian Opera Co.
STAY CONNECTED!
तावूस नामा
Tawoos Nama
طاوس نامه
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FEEL THE GROOVE ALL DAY LONG!
Check out the OFFICIAL TTI playlist only on Spotify. Find all your Tawoos favourites (and a few of our recommendations) all in one place. Keep the good times going, wherever you are.
