Our Story
Founded in 2018 by three friends from India, Pakistan, and Bangladesh, The Tawoos Initiative began as a dream at the University of Toronto. As international students, we shared a common desire: to see more representation of people who looked, spoke, and sounded like us — especially in music spaces.
What started as conversations around shared playlists and community grew into a platform that now champions the richness of South Asian music and identity.
What We’ve Done
FROM INTIMATE SHOWCASES TO EVENTS FOR 3,000+
What We Believe
Tawoos is a genre-fluid platform dedicated to celebrating South Asian music in all its forms. We reimagine spaces historically dominated by Western traditions and create inclusive environments where artists and audiences from all backgrounds can connect, express, and thrive.
The Team
Pratishtha Kohli
Co - Founder
Haris Javed
Co - Founder
Karen Rajamohan
Production Manager
Auoro Maksud
Co - Founder
Nishar Mansuri
Marketing & Communication Manager
Join the Team
Do you have a series you'd be interested in curating? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!